Resume
Work Experience
2018 - 2024
Content Marketing Manager, PBS KIDS
I developed content marketing strategies across multiple channels, creating engaging content that resonates with parents and caregivers. I drove the SEO strategy to increase organic traffic to the PBS KIDS for Parents site, resulting in a 101% increase in page views. My email campaigns were highly effective in keeping subscribers engaged and drew in 100K new subscribers last year. I managed a team of content managers to publish content and 20+ freelance writers to create content. I implemented the content strategy for the PBS KIDS for Parents site, guiding it through a relaunch and 14% growth in the first year.
2015 - 2018
Senior Communications Specialist, Booz Allen Hamilton
I developed and implemented digital, marketing, and outreach communications strategies for the U.S. Army. I collaborated with subject matter experts to write content for multiple audiences, maintaining a uniform voice. I managed and moderated an online community of specialists to encourage product awareness and adoption.
2013 - 2015
Senior Media Analyst, U.S. Army Public Affairs (Contractor)
I established goals and measurements to evaluate the effectiveness of U.S. Army communications campaigns, analyzed data to assess messaging strategies, monitored social media accounts, and provided data-based insights and recommendations in more than 60 monthly reports.
Education
2012
Georgetown University
MPS, Public Relations & Corporate Communications
2008
James Madison University
BA, English and French
Skills + Expertise
Content management systems: Craft CMS, WordPress, SharePoint
Email software: Eloqua, Iterable, MailChimp
Content marketing tools: Readable, Google Trends, Photoshop
SEO and web analytics: Google Analytics, Google Search Console, Ahrefs, Conductor, SEMRush
Project management software: ClickUp, Pivotal, Trello
Social: Facebook, Instagram
Media: Cision, Brandwatch (Crimson Hexagon)